Voice assistants, AI chatbots, and generative search engines are changing the digital landscape.
In this 20-minute session, Zach Rattner, CTO of Yembo and AI advisory board member at CSU Fullerton, will break down how AI agents index, interpret, and surface web content.
Attendees walk away with an actionable checklist for being seen and reaching customers in the age of machine-driven search.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 09:15 AM
AI agents are reshaping how users discover and interact with content - transforming SEO into AEO (Answer Engine Optimization).
This talk explores how marketers must evolve their strategies for an AI-driven world, where traditional keywords give way to intent, context, and conversation.
You’ll walk away with actionable insights on optimizing content for AI intermediaries and staying ahead in the new search landscape.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 09:15 AM
Are you prepared for 90% of human website traffic disappearing? As ChatGPT, Perplexity, and Google AI Overviews decide what gets cited, teams must master a new scorecard—one that converts AI-agent signals into tangible business wins. Alex will walk through the KPIs behind agent influence and a practical “insight-to-action” loop that prioritizes visibility, secures growth, and proves revenue impact.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 09:15 AM
