Content Creation & Performance

How to write content that ranks

brightonSEO San Diego 2025

Hannah McNaughton will deliver a comprehensive training on crafting content that demonstrates expertise, trust, and authority while meeting search engine algorithm demands—all with authenticity and joy.

Sharing proven strategies used by her team to improve client rankings, Hannah will cover navigating Google’s stance on AI-generated content, keyword research, user intent, competitor analysis, and creating expertly optimized articles.

Attendees will gain actionable insights to create impactful, high-ranking content.

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You’re doing it wrong: content performance marketing

brightonSEO San Diego 2025

Drawing from his experience leading integrated marketing teams at Pandora during its rapid growth, Twitch during its cultural explosion, and Amazon, David Hampian offers a fresh perspective on the critical distinctions between content marketing and performance marketing.

While both aim to drive results, content marketing requires a fundamentally different approach—one that prioritizes timing, nuanced audience targeting, and deeply personal, emotive creative.

Unlike performance marketing, which often hinges on promotions or discounts, content marketing carries higher stakes by tapping into personal interests and connections.

In this session, David will unpack the strategies he’s used to create impactful campaigns in industries ranging from music and streaming to AI. Attendees will learn how to embrace the unique challenges of content marketing to build authentic connections, avoid costly missteps, and drive measurable results.

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Content marketing strategies for b2b SaaS success

brightonSEO San Diego 2025

In this talk, Cari will discuss the steps taken to bring a B2B SaaS platform out of an organic traffic plateau through a strategic SEO and content marketing approach.

By optimizing on-page elements, strengthening internal linking, creating targeted blog content, and executing a backlink campaign, Fidelitas helped the platform achieve a 9% increase in keyword rankings and a 25% year-over-year growth in organic traffic.

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