Digital PR

Mastering AI prompts to scale earned media in digital PR

brightonSEO San Diego 2025

In this talk, Kelsey Libert will share actionable AI prompts and PR expertise that will help Digital PR teams revolutionize their earned media strategies for scale and increased ROI in the age of AI.

You'll Learn:
1. The Importance of Digital PR for AI Rankings: Questioning the importance of Digital PR for AI rankings? Kelsey reveal exclusive data on the publishers who are part of OpenAI's training data, and why these media conglomerates need to be at the forefront of your Digital PR strategy.

2. Actionable PR Prompting Techniques: Learn how to design prompts that align with the needs of journalists and your brand's objectives, covering a library of prompts for everything from subject line writing to pitch crafting.

3. Prompts for Streamlining Newsjacking Ideation: Learn how to use AI to quickly analyze breaking news trends, identify media angles, and craft data-driven pitches that scale earned media through AI-assisted ideation.

4. Case Studies & Research: Discover real-life applications where AI-enhanced PR strategies delivered brand coverage in top-tier outlets such as Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more.

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Digital PR and content marketing: The power of real connection and branding

brightonSEO San Diego 2025

My talk is about the power of a Digital PR campaign using content marketing to elevate brand awareness and visibility in Search Engines.

How to create a connection between site and target, exploring and sharing aggregate value, truth and passion.

A person doesn't buy a product because it needs.

We buy because we are lovers... so, how to become a nice brand to your target and generates trustworthiness to overdeliver!

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Machine PR: guiding brand perception in the gentle singularity

brightonSEO San Diego 2025

How to nurture, steer, and optimize brand identity as AI systems form the next layer of reputation.

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