In a fast paced digital landscape where new tools and channels like ChatGPT and Tiktok are changing the way we consume media, it can be overwhelming for marketers to effectively keep up to date with new trends and tactics.
Search and SEO no longer mean “Google” or “Bing” but operate as a function in a much larger ecosystem of marketing acquisition channels.
The simplicity of improving rankings and traffic are long gone, and people’s consumption decisions are rapidly changing.
Rather, the importance of brand building and proper positioning are becoming more important than ever.
In this talk, Nadya will share new insights and strategies from her experiences at past companies with building an organic growth strategy that doesn’t function separately from paid, but in tandem.
