In this talk, Braden will highlight the technical elements that people should look out for when trying to rank for Google's AI overview, as well as other AI models such as ChatGPT.
Winning in AI search using technical SEO
brightonSEO San Diego 2025
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 01:20 PM
From schema markup to strategy: unlocking the full value of knowledge graphs for SEO and AI
brightonSEO San Diego 2025
Rudimentary structured data is no longer enough for AI-powered search. In this session, Martha van Berkel, CEO of Schema App, will delve into the strategic nature of Schema Markup, exploring how it enhances SEO performance, supports content strategy, and drives AI innovation.
We’ll examine the current state of structured data and where most organizations fall short.
Attendees will learn how advanced structured data practices, including entity linking, lay the foundation for a robust Content Knowledge Graph.
This data layer enhances entity SEO and search visibility while also enabling AI tools to accurately understand your brand and content.
Through real-world stories and metrics, we’ll demonstrate the measurable impact of structured data on SEO outcomes, content performance, and readiness for AI search.
If you're ready to take structured data from a checklist item to a strategic asset, this session will show you how.
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 01:20 PM
How to increase your brand’s visibility in AI: proven tactics to reassure your CMO
brightonSEO San Diego 2025
Yep, we’re tackling the elephant in the room: Is your brand even visible in AI? How do we influence what AI says about us? How do we get recommended over our competitors?
We’ll start with the big question: How do we even measure AI visibility?
Do we need to analyze log files? Are there technical factors we should be considering? As chat-based search and AI-generated answers reshape how people discover information, CMOs everywhere are asking: “What are we doing to win in AI?”
We scoured the web for every tactic being discussed—then tested them to find out what actually works.
In this session, we’ll break down how to optimize your content for tools like ChatGPT, Gemini, and Perplexity.
We’ll cover the role of digital PR, brand mentions, citations, knowledge graph optimization, as well as the impact of being included in “Best X” listicles.
You’ll leave with proven tactics to boost brand visibility, analytical considerations to measure performance, and the confidence to reassure even the most skeptical CMO that you've got this!
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 01:20 PM
