In this talk, Aaron shares how his agency’s deep dive into a single niche led to rapid growth and then painful layoffs.
He’ll break down what went wrong and walk through a practical approach to staying specialized without getting stuck.
The niche trap: what happens when you over-specialize
brightonSEO San Diego 2025
About this session
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 03:00 PM
The ultimate guide on how to bounce back from setbacks
brightonSEO San Diego 2025
In this talk, I will share a simple yet highly effective method for mitigating unforeseen setbacks, such as Algorithm Updates, Technical Errors, Content Quality Issues, Competitor Actions, Negative SEO, Manual Penalties, or any time a new buzzword disrupts the SEO landscape.
About this session
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 03:00 PM
Recovering from a massive google update
brightonSEO San Diego 2025
David will take us behind the scenes of an enterprise client’s dramatic 33% ranking drop following the September 2023 Helpful Content Update.
Unlike past updates, this one introduced a powerful site-wide signal impacting all rankings, branded and non-branded alike.
In this talk, you'll learn how we assessed the damage, decoded Google's shifting priorities, and executed a complete 180-degree pivot in SEO strategy.
Through systematic restructuring of site architecture and content, we not only recovered but achieved a 93% ranking improvement from the initial low.
Walk away with insights to future-proof your site against any Google update.
About this session
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 03:00 PM
