In this talk, Paxton will reveal a highly effective framework for earning visibility in AI Overviews; a strategy the 97th Floor team originally developed while working on other services that ended up having a positive impact.
By analyzing the SERPs for branded and high-intent keywords, categorizing the sentiment and authority of ranking properties, and strategically creating or optimizing content to influence what shows up, the team developed a repeatable playbook that’s now helping clients win impressions and mentions in AIO-driven results.
Attendees will walk away with a practical framework they can adapt to their own SEO efforts, regardless of industry.
