Beginners SEO

Beginners’ SEO

Dive into hands-on exercises, learn practical tactics, and leave with actionable steps and tools to boost a website's organic traffic.

Image of Chelsea Nodine

Chelsea Nodine

Senior Director of SEO at CI Web Group

Courses: 01

Chelsea Nodine is an SEO Director with 14+ years experience. A self-taught marketer, she’s made a career of asking questions, testing theories, finding impossible solutions, and trying anything out of the box. Chelsea has worked across multiple industries and specializes in developing marketing strategies that create short term wins while setting up long term success. Her team provides SEO services to hundreds of businesses across the US. As a born and bred PNW native, Chelsea spends her off time hiking, camping, and enjoying the outdoors with her husband and three energetic children.

Dive into hands-on exercises, learn practical tactics, and leave with actionable steps and tools to boost a website's organic traffic.

Course overview

This course is for SEO newbies or those looking to refresh the basics. Dive into hands-on exercises, learn practical tactics, and leave with actionable steps and tools to boost a website's organic traffic.

Who should attend this course?

This course is designed for anyone new to SEO or looking to brush up on the basics.

Course content

Introduction to SEO

  • What is SEO
  • Why are rankings important?
  • How do search engines work?
  • How do people search online?
  • Key SEO ranking factors
  • Common SEO obstacles

Technical SEO

  • Your domain name
  • URLs
  • Crawling your site
  • HTTP response codes
  • Sitemap
  • Controlling the crawl
  • Duplicate content & cannibalisation
  • Schema
  • Page Speed
  • Core Web Vitals
  • Free SEO tools

Do your own Audit

  • Put all the technical information into practice by running a technical audit on your own website during the training

Conducting research

  • Keyword research
  • Audience research
  • Competitor research

Content SEO

  • On page elements
  • On page content
  • E E A T
  • Optimize for keywords or topics
  • Images & video optimization
  • YMYL
  • AI Content

Local SEO

  • GBP optimizations
  • Bing / Apple Listings
  • Citations
  • Let’s audit your Google Business Profile

UX & CRO

  • Introduction to links
  • Internal link strategy
  • Menus
  • Category pages
  • Landing page
  • CRO best practices

Off site SEO

  • External links
  • How to get backlinks
  • How to create linkable content

It depends…SEO faves

  • Introduction to monitoring
  • Misconceptions
  • What if my rankings drop?
  • Issues to check
  • SEO testing
  • Careers in SEO

You will need to bring your laptop to the training to get the most out of the course.

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Available Tickets

San Diego

Mon 18 Nov, 2024 | 08:30 AM - 04:15 PM

$840$1725Prices rise Apr 12
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