Dive into hands-on exercises, learn practical tactics, and leave with actionable steps and tools to boost a website's organic traffic.
Course overview
This course is for SEO newbies or those looking to refresh the basics. Dive into hands-on exercises, learn practical tactics, and leave with actionable steps and tools to boost a website's organic traffic.
Who should attend this course?
This course is designed for anyone new to SEO or looking to brush up on the basics.
Course content
Introduction to SEO
- What is SEO
- Why are rankings important?
- How do search engines work?
- How do people search online?
- Key SEO ranking factors
- Common SEO obstacles
Technical SEO
- Your domain name
- URLs
- Crawling your site
- HTTP response codes
- Sitemap
- Controlling the crawl
- Duplicate content & cannibalisation
- Schema
- Page Speed
- Core Web Vitals
- Free SEO tools
Do your own Audit
- Put all the technical information into practice by running a technical audit on your own website during the training
Conducting research
- Keyword research
- Audience research
- Competitor research
Content SEO
- On page elements
- On page content
- E E A T
- Optimize for keywords or topics
- Images & video optimization
- YMYL
- AI Content
Local SEO
- GBP optimizations
- Bing / Apple Listings
- Citations
- Let’s audit your Google Business Profile
UX & CRO
- Introduction to links
- Internal link strategy
- Menus
- Category pages
- Landing page
- CRO best practices
Off site SEO
- External links
- How to get backlinks
- How to create linkable content
It depends…SEO faves
- Introduction to monitoring
- Misconceptions
- What if my rankings drop?
- Issues to check
- SEO testing
- Careers in SEO
You will need to bring your laptop to the training to get the most out of the course.
What to expect
Dive into SEO with our beginner-friendly course, designed specifically for newcomers eager to enhance their website’s visibility and search rankings. By the end of the day, you’ll be ready to apply all the new skills you’ve learned, with actionable strategies you can implement immediately when you return to your office.
We will guide you through the basics of Google’s SEO tools, helping you to kick-start successful campaigns and optimize your content for maximum effect. SEO is an ever-evolving field, and this course is an excellent way to stay updated and gain a competitive edge.
We want to make sure this course hits the mark for you, so before it starts, we’ll send a survey to understand your current SEO knowledge and your specific goals. This personal touch allows us to tailor the lessons directly to your needs, ensuring that you get the most out of every topic discussed.
You’ll leave our course not just inspired and motivated but also equipped with practical, easy-to-implement tips and techniques that you can use right away to enhance your digital marketing efforts. This SEO course is a great starting point for anyone looking to improve their online presence.
