BrightonSEO
Reporting & Looker Studio

Reporting & Looker Studio

Ready to move from pre-packaged templated dashboards to individualized reports that actually answer your marketing questions? Learn how to build more effective reports using Looker Studio. Your ticket to this training will also give you access to the full brightonSEO conference on November 19-20, including a free bag of merch.

Dana DiTomaso

Dana DiTomaso

Founder & Lead Instructor at KP Playbook

Courses: 01

Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. She brings this skill to prominent digital marketing conferences around the world (ie. SMX, MozCon, WordCamp, or American Bar Association), LinkedIn Learning courses, teaching at the University of Alberta, and hosting the technology column on CBC Edmonton AM. Another important part of becoming a better marketer goes beyond learning theories and into the actual work of putting that learning into action. Dana doesn’t just share theories about marketing, she teaches you how to fish (and how to gather, filter, process, and present data to marketing clients and teams of all sizes!).

Who should attend this course?

This course is for anyone who needs to create reports for their job and isn't happy with how they are creating those reports right now.

You don't need to have any prior experience in Looker Studio, but you should come equipped with knowledge of GA4 and Google Search Console as we will primarily be working with the data available in those tools to start.


brightonSEO training workshop attendees

Course content

Looker Studio fundamentals:

  • Creating data sources
  • Working with charts
  • Using drill downs, filters, and other interactive features
  • Creating advanced date ranges

Designing an effective report:

  • Selecting the right chart for the job
  • Choosing dimensions and metrics that speak to your goals
  • Adding microcopy and other explanatory elements

Extending Looker Studio's capabilities:

  • Creating custom fields with functions
  • Blending data sources
  • Speeding up your reports
  • Tracking report usage

brightonSEO trainer leading a workshop

What to expect

The course is broken into 3 sections. We start by going over how Looker Studio works, and then we go through building an example report, using the recommended design principles. Finally we finish off the day by digging into Looker Studio's advanced features.

You'll leave this course with practical hands-on knowledge in Looker Studio, plus an understanding of how to create a report that people will actually want to read.

You must bring a laptop to this session and have access to at least one GA4 property and one Google Search Console property. You can't use the Google Demo GA4 property for this session, due to quota limits in GA4.

You don't need any experience in Looker Studio, but you may want to bring a report or two that you want to try to improve in Looker Studio.

The instructor will provide individualized advice, depending on time.

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Available Tickets

San Diego - Sep 2025

08:15 AM - 04:30 PM

$870$2050Prices rise January 30
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.