Reporting & Looker Studio

Reporting & Looker Studio

Ready to move from pre-packaged templated dashboards to individualized reports that actually answer your marketing questions? Learn how to build more effective reports using Looker Studio.

Dana DiTomaso

Dana DiTomaso

Founder & Lead Instructor at KP Playbook

Courses: 01

Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. She brings this skill to prominent digital marketing conferences around the world (ie. SMX, MozCon, WordCamp, or American Bar Association), LinkedIn Learning courses, teaching at the University of Alberta, and hosting the technology column on CBC Edmonton AM. After wading in rivers while completing her geography degree, Dana fully embraced the allure of the Internet in its earliest days. She worked in tech support for a CRM, and then started a web design company in 2002. Shortly after that, she became engrossed in helping her clients’ websites show up first on search results pages. Dana immersed herself in the SEO community and began speaking on technical and local SEO topics in 2012. Part of Kick Point’s (Dana’s marketing agency) mission is to teach and empower teams and clients to do better marketing, and KP Playbook is an extension of that. Seeing the pride on a learner’s face when she helps them do something new on their own for the very first time motivated Dana to build KP Playbook. Dana has often been frustrated by the flash and flare of hot tips and cool tricks that self-proclaimed marketing experts employ with lofty promises of quick wins and big rewards. The reality is that the only way to do marketing well is to put in the work — and a big part of that work is a commitment to continuous learning. Another important part of becoming a better marketer goes beyond learning theories and into the actual work of putting that learning into action. Dana doesn’t just share theories about marketing, she teaches you how to fish (and how to gather, filter, process, and present data to marketing clients and teams of all sizes!).

Who should attend this course?

This course is for anyone who needs to create reports for their job and isn't happy with how they are creating those reports right now.

You don't need to have any prior experience in Looker Studio, but you should come equipped with knowledge of GA4 and Google Search Console as we will primarily be working with the data available in those tools to start.

Course content

Looker Studio fundamentals:

  • Creating data sources
  • Working with charts
  • Using drill downs, filters, and other interactive features
  • Creating advanced date ranges

Designing an effective report:

  • Selecting the right chart for the job
  • Choosing dimensions and metrics that speak to your goals
  • Adding microcopy and other explanatory elements

Extending Looker Studio's capabilities:

  • Creating custom fields with functions
  • Blending data sources
  • Speeding up your reports
  • Tracking report usage

What to expect

The course is broken into 3 sections. We start by going over how Looker Studio works, and then we go through building an example report, using the recommended design principles. Finally we finish off the day by digging into Looker Studio's advanced features.

You'll leave this course with practical hands-on knowledge in Looker Studio, plus an understanding of how to create a report that people will actually want to read.

You must bring a laptop to this session and have access to at least one GA4 property and one Google Search Console property. You can't use the Google Demo GA4 property for this session, due to quota limits in GA4.

You don't need any experience in Looker Studio, but you may want to bring a report or two that you want to try to improve in Looker Studio.

The instructor will provide individualized advice, depending on time.

Share this course:

Available Tickets

San Diego

Mon 18 Nov, 2024 | 08:30 AM - 04:15 PM

$840$1725Prices rise Apr 12
Book now