BrightonSEO
Reporting & Looker Studio

Reporting & Looker Studio

Ready to move from pre-packaged templated dashboards to individualized reports that actually answer your marketing questions? Learn how to build more effective reports using Looker Studio. Your ticket to this training will also give you access to the full brightonSEO and Hero Conf conference on September 23-24, including a free bag of merch.

Dana DiTomaso

Dana DiTomaso

Founder & Lead Instructor at Kick Point Playbook

Courses: 01

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta. Her LinkedIn Learning courses have taught over 160,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.

Why choose this course?

The course is broken into 3 sections. We start by going over how Looker Studio works, and then we go through building an example report, using the recommended design principles. Finally we finish off the day by digging into Looker Studio's advanced features.

You'll leave this course with practical hands-on knowledge in Looker Studio, plus an understanding of how to create a report that people will actually want to read.

You must bring a laptop to this session and have access to at least one GA4 property and one Google Search Console property. You can't use the Google Demo GA4 property for this session, due to quota limits in GA4.

You don't need any experience in Looker Studio, but you may want to bring a report or two that you want to try to improve in Looker Studio.

The instructor will provide individualized advice, depending on time.

Who should attend this course?

This course is for anyone who needs to create reports for their job and isn't happy with how they are creating those reports right now.

You don't need to have any prior experience in Looker Studio, but you should come equipped with knowledge of GA4 and Google Search Console as we will primarily be working with the data available in those tools to start.

Course content

Looker Studio fundamentals:

  • Creating data sources
  • Working with charts
  • Using drill downs, filters, and other interactive features
  • Creating advanced date ranges

Designing an effective report:

  • Selecting the right chart for the job
  • Choosing dimensions and metrics that speak to your goals
  • Adding microcopy and other explanatory elements

Extending Looker Studio's capabilities:

  • Creating custom fields with functions
  • Blending data sources
  • Speeding up your reports
  • Tracking report usage

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic on Monday September 22
  • Lunch included on your training day
  • Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 23 & Wednesday 24 September
  • Bag of merch

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Please note: Course content is subject to change.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

San Diego - Sep 2025

08:15 AM - 04:30 PM

$1000$2050Prices rise March 27
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.