Who should attend this course?
This course is for anyone who needs to create reports for their job and isn't happy with how they are creating those reports right now.
You don't need to have any prior experience in Looker Studio, but you should come equipped with knowledge of GA4 and Google Search Console as we will primarily be working with the data available in those tools to start.
Course content
Looker Studio fundamentals:
- Creating data sources
- Working with charts
- Using drill downs, filters, and other interactive features
- Creating advanced date ranges
Designing an effective report:
- Selecting the right chart for the job
- Choosing dimensions and metrics that speak to your goals
- Adding microcopy and other explanatory elements
Extending Looker Studio's capabilities:
- Creating custom fields with functions
- Blending data sources
- Speeding up your reports
- Tracking report usage
What to expect
The course is broken into 3 sections. We start by going over how Looker Studio works, and then we go through building an example report, using the recommended design principles. Finally we finish off the day by digging into Looker Studio's advanced features.
You'll leave this course with practical hands-on knowledge in Looker Studio, plus an understanding of how to create a report that people will actually want to read.
You must bring a laptop to this session and have access to at least one GA4 property and one Google Search Console property. You can't use the Google Demo GA4 property for this session, due to quota limits in GA4.
You don't need any experience in Looker Studio, but you may want to bring a report or two that you want to try to improve in Looker Studio.
The instructor will provide individualized advice, depending on time.
