SEO auditing is an incredibly broad topic, as it can cover anything from a basic technical audit to a reactionary audit into a sudden drop in traffic.
This course offers a practical and hands-on approach to addressing the most important types of SEO audits. It’s broken down into 3 main areas, technical, content, and backlinks. With 3 additional, smaller sections, focusing on situational audits which will surely be useful for all sites at some point.
After completing this course you can expect to be proficient in all of the above audits, which should be a part of all SEO’s toolboxes. As well as knowing exactly how to present this information to get the most out of your reports.
Who should attend this course?
This session is most suitable for SEOs with junior to intermediate experience that are looking to increase their efficiency and effectiveness when it comes to SEO auditing. It is suitable for those both in house and agency side and will be applicable to almost all industries.
Course content
This course is designed to take your SEO audits to the next level by focusing on what to include in your audits to drive results and how to frame solutions to get changes over the line.
Rather than a demonstration of how to export issue reports from crawlers and data from search tools. It is a step by step guide of how to turn the data we have access to into actionable reports that can be understood by your intended audience.
You will need to bring your laptop to the training to get the most out of the course.
Access to tools isn’t a necessity as the free versions tend to offer enough functionality to conduct most of these audits.
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If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO San Diego.
Please note: Course content is subject to change.
We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.