YouTube marketing - organic & paid

YouTube marketing - organic & paid

This course unravels the synergy between organic content and paid advertising on YouTube, providing you with the tools to effectively grow your channel and business with paid advertising.

Cory Henke

Cory Henke

Founder at Variable Media

Courses: 01

Cory Henke is a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly in the realm of video advertising on YouTube, Cory has been helping businesses succeed in the world of digital advertising for over 6 years. In addition to running his own agency, Cory has also been sharing his wealth of knowledge and experience as a speaker at conferences for the past 5 years.

Who should attend this course?

This course is perfect for marketing and advertising professionals interested in the synergy of organic and paid advertising within YouTube. Media buying, Google Ads, and video advertising within a marketer's role only will add to the experience.

Course content

Organic YouTube growth

  • Understand the fundamentals of channel and video optimization
  • Learn the importance of content diversification and targeted niche strategie
  • Analyze industry trends and utilize advanced tools and AI for channel growth
  • Study real-world case studies demonstrating successful organic growth techniques.

Paid YouTube advertising

  • Gain insights into advanced advertising theories and client strategies
  • Explore best practices for bidding, placement, creative development, and audience targeting
  • Address challenges in creative content and attribution
  • Stay ahead with upcoming features and betas in YouTube advertising

Synergizing organic and paid strategies

  • Discover the power of combining organic content with paid advertising
  • Examine case studies showcasing the successful integration of both strategies
  • Learn tactics for leveraging paid campaigns to enhance organic reach
  • Prepare for future trends and predictions in YouTube advertising

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Available Tickets

San Diego

Mon 18 Nov, 2024 | 08:30 AM - 04:15 PM

$840$1725Prices rise Apr 12
Book now