Why choose this course?
Attendees can expect a full training on YouTube organic and paid synergy, strategy, and case studies of success. During 4 full sessions, we will walk-through the consistent traits of better than average channels and their unique advertising strategy to grow their channels as well as their companies.
Gain hands-on knowledge with practical applications, analyzing successful channels and their unique advertising strategies. Understand that while there is no shortcut to growth, certain tactics can effectively leverage advertising to broaden your reach and enhance audience engagement.
Organic views are fleeting, leaning on a paid solution to put your brand in front of a mass audience for an efficient cost is a repeatable successful solution. Participate in in-depth discussions on attribution and platform selection, crucial aspects of today's digital marketing landscape.
By the end of this course, you will have a robust understanding of YouTube advertising theory, creative strategy, and the importance of blending organic and paid methodologies for optimal channel growth.
Who should attend this course?
This course is perfect for marketing and advertising professionals interested in the synergy of organic and paid advertising within YouTube. Media buying, Google Ads, and video advertising within a marketer's role only will add to the experience.
Course content
Organic YouTube growth
- Understand the fundamentals of channel and video optimization
- Learn the importance of content diversification and targeted niche strategie
- Analyze industry trends and utilize advanced tools and AI for channel growth
- Study real-world case studies demonstrating successful organic growth techniques.
Paid YouTube advertising
- Gain insights into advanced advertising theories and client strategies
- Explore best practices for bidding, placement, creative development, and audience targeting
- Address challenges in creative content and attribution
- Stay ahead with upcoming features and betas in YouTube advertising
Synergizing organic and paid strategies
- Discover the power of combining organic content with paid advertising
- Examine case studies showcasing the successful integration of both strategies
- Learn tactics for leveraging paid campaigns to enhance organic reach
- Prepare for future trends and predictions in YouTube advertising
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic on Monday September 22
- Lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 23 & Wednesday 24 September
- Bag of merch
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Please note: Course content is subject to change.
We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
