Best-Selling Author, Successful Entrepreneur, Authority on Experimentation and Marketing Optimization.
With over 20 years of marketing experience, Ayat took her digital agency, Invesp, from a one-woman shop to a global brand that helps companies increaseonline sales. Her clients include eBay, Target, 3M, the Special Olympics, Barkbox, Pond Lehocky Law Office, DISH Network, Discovery, and many more.
In 2016, Ayat cofounded FigPii, an all-in-one experimentation platform used by over 3,000 brands globally.
Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful storytelling and case studies to demonstrate how to create highly converting websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors and turn them into lifetime customers. She provides insights grounded in comprehensive research and the best contemporary psychology and behavioral science any company can implement immediately.
Ayat is a recognized expert on marketing strategy and an in-demand speaker who keynoted and presented at marketing conferences, business groups, and academic forums throughout the world, including Inbound, SMX, SES, Content Marketing World, Business of Software, Hero Conf, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth.
