Kirk started ZATO, his micro-agency focused solely on paid search Advertising, in 2011 and was named the 4th Most Influential PPCer in the world by PPC Hero in 2021.
Kirk is known for his international conference session on Shopping Ads and PMax campaigns, as well as his YouTube channel Merchant Center Mastery.
Kirk currently resides in Billings, MT with his wife, 6 children, road bikes, Taylor guitars, books, and probably not as much sleep as he should be getting.
