AI & the SERPS

How AI is rewriting the rules of local search (and what you can do about it)

brightonSEO San Diego 2025

AI is shaking up local search, and the way we’ve been doing things might not cut it for much longer.

This talk is for anyone who wants to cut through the hype and get real about what AI means for local SEO.

Amanda will share how AI is already changing the game, what these changes could mean for the future, and most importantly, what you can actually do to prepare and thrive.

This isn’t about abstract theories or big-picture speculation—it’s about practical takeaways you can apply whether you’re managing a local coffee shop or 1,000 locations.

By the end, you’ll walk away with a clear understanding of the shifts happening now, the ones we might face next, and strategies to keep ahead without losing your mind.

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We analyzed 40,000,000 AI search results. Here's what we found

brightonSEO San Diego 2025

Josh will talk about the surprising results from analyzing tens of millions of results from answer engines like ChatGPT and Perplexity and what actions you can take today to increase your AI visibility.

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It's ALL AI search now: building a unified view for growth

brightonSEO San Diego 2025

In this talk, Ray will connect the latest trends in AI search to make the case for building a holistic view across disparate data sources to gain new insights, build competitive strategies, and execute faster than other players in any market.

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