How the future of search works

brightonSEO San Diego 2023

2023 has been a year of rapid innovation driven by the growth of generative AI technologies.

Search itself has been impacted with the introduction of Retrieval Augmented Generation solutions like Search Generative Experience and Bing's integration with GPT-4.

In this talk, attendees will learn how these technologies work under the hood, what risks to prepare for, and how to capitalize on the changing environment.

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AI: The double-edged sword – seizing opportunities and battling the dark side in marketing and SEO

brightonSEO San Diego 2023

The AI revolution is transforming the landscape of search engines, marketing, and SEO, offering unprecedented opportunities for those who can skillfully harness its potential.

However, the proliferation of AI also introduces significant risks, particularly for those not well-versed in this technology or who fail to utilize the appropriate models for specific tasks.

AI dangers stem not only from bad actors exploiting this technology but also from the unintended consequences of improper implementation.

In this talk, Britney will delve into the dynamic world of AI, sharing her unique insights and expertise on machine learning while highlighting the importance of knowledge and discernment in navigating both the opportunities and challenges that AI presents.

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Preparing for Google’s Search Generative Experience (SGE)

brightonSEO San Diego 2023

Google’s Search Generative Experience (SGE) is shaping up to be one of the most significant shifts in Google’s display of search results in its 25-year history.

There is a lot of uncertainty on the horizon, but one thing is certain - in the ever-evolving world of SEO, already plagued by a rise in zero-click searches, SGE brings a new wave of complexity to capturing visibility and traffic.

In this talk, attendees will learn about the three key elements of SGE and actionable strategies to help mitigate traffic loss with the imminent rollout of Google’s new AI-powered search experience.

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