As Google shifts toward AI Overviews and zero-click search results, traditional SEO tactics are no longer enough. Clicks are disappearing—but brand visibility doesn’t have to. In this session, we’ll unpack how brands can stay discoverable, trusted, and top-of-mind even when users don’t click through.
You’ll learn how to optimize for Google's AI Overview, track brand mentions across LLMs like ChatGPT and Gemini, and shift your SEO strategy from ranking for clicks to owning AI-powered surfaces. Whether you're a CMO or a performance marketer, this session will equip you with the tools to survive—and thrive—in the zero-click era.
Surviving Zero-Click Search: Driving Organic Brand Visibility Across AI Overview and LLMs
brightonSEO San Diego 2025
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 09:15 AM
Building site authority in the age of AI: How to use off-site signals to build visibility across the entire digital landscape
brightonSEO San Diego 2025
Digital PR has changed - again.
Gone are the days when success was measured solely by backlinks. In today’s landscape, where AI and machine learning are reshaping how content is discovered and evaluated, Digital PR has become a critical strategy in driving brand authority, trust, and discoverability.
This session explores how modern Digital PR strategies do far more than boost SEO, they help brands shape the signals that influence both human and machine-driven journeys. From earning high-authority media placements to strengthening your brand’s footprint across search, social platforms, and forums like Reddit, Digital PR is now central to how brands are surfaced in AI-generated content and trusted search results.
The talk will cover:
- How high-quality media coverage and brand storytelling reinforce E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) across your site and beyond
- How to create campaigns that build the right signals for search engines, social platforms, and large language models
- How Digital PR influences the knowledge graph and entity recognition in both traditional and AI-driven search
- Real-world examples of campaigns that delivered measurable impact - from improved rankings to increased brand visibility in AI-generated answers.
About this session
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 09:15 AM
