Business skills

The art of pricing & making MORE money

brightonSEO San Diego 2023

There are more ad agencies and freelancers offering services today than in 2019.

A 2022 Upwork study shows that 39% of the entire U.S. workforce freelances today.

This talk is going to take 6.5 years of running an agency and help you price your services better.

We are going to cover:
- 5 ways to price your services
- Why how long something took doesn’t matter
- Why the value delivered matters more than your fees
- How to figure out your hourly rate
- Why marketing is a daily operation
- Net 15 being your new due date for invoices
- How your pricing is a strategic decision and says how much you value yourself

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Comic timing in the workplace for presentations, sales, & relationships

brightonSEO San Diego 2023

In this talk, Kory Hoang will share how his background as an actor helped influence his presence in the workplace.

Armed with a sense of comic timing influenced by Michael J. Fox, Kory’s “go for the laugh” approach has helped him establish strong working relationships that transcend the stale confinements of corporate professionalism.

With advice that focuses primarily on naturalism and “reading your audience”, Kory hopes to help both seasoned and up-and-coming marketers find and maintain their voice in both business and life.

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Fighting SEO imposter syndrome with facts

brightonSEO San Diego 2023

Google is constantly changing, and keeping up with all the tests, updates, announcements and new topics can feel like a monumental task.

Discussions and lamentations about Imposter Syndrome are rampant in the SEO community, but no one has taken the topic head-on yet, until now!

Cindy Krum will outline why Imposter Syndrome is so common among SEOs, what causes it, and how it can be tamed.

Attendees will walk away with a much deeper understanding of how popular SEO tools, tips, techniques and .... Twitter personalities have on your understanding of Google results, best practices and your job as a whole.

You will be given a foundational understanding of how to evaluate internal and external feedback to really understand what is going on, and the potential impact that you are having in your job.

Lacking confidence in any aspect of your digital marketing assessments, audits and recommendations can limit your effectiveness in your current role, hamper the impact of your communication, and hinder your career advancement in the long run.

More than just a pep talk, this presentation will give you tools and strategies to understand SEO in a deeper way that will give you confidence in your SEO convictions, and the tools you need to confidently communicate your findings, recommendations and successes for better overall impact, job success and satisfaction.

If you or anyone on your team has suffered from Imposter Syndrome, this talk is a must-attend part of the event.

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