You need more SEO content to rank in Google. But, managing writers, content briefs and revisions drives you crazy. So, how do you ramp up your content without pulling your hair out?
Fortunately, there are better ways to efficiently scale SEO content.
Join 15-year SEO expert Dale Bertrand as he reveals his playbook and case studies for generating a large volume of SEO content that is valued by your customers and Google (without writing articles!).
In Dale's talk you'll learn how to:
• Scale your SEO with alternative content types (NOT blog articles)
• Choose the right type of content for your customers’ search behavior
• Initiate and structure content partnerships to efficiently generate content
Scaling SEO with templated content that ranks
brightonSEO San Diego 2023
About this session
Grand Hall A, Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Fri 10 Nov, 2023 | 02:45 PM
Mastering topic ideation: think like a user, rank like a pro!
brightonSEO San Diego 2023
This session begins by stepping into your users' shoes, uncovering actions your user is making and identifying topic opportunities. You'll learn how to align new topics with genuine user intent, ensuring that your content doesn't just exist but truly adds value. #EEAT
Next, we'll dive into the world of SEO tools and identify the best ones for topic ideation. Discover which tools stand out, how to use them, and how AI can assist in sculpting the perfect content brief. And because topic ideation isn't complete without a thorough content audit, you'll get equipped with essential templates, including a content calendar and content audit checklist.
Whether you're a content pro or a marketer looking for a fresh take on things, this session has something for all levels.
About this session
Grand Hall A, Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Fri 10 Nov, 2023 | 02:45 PM
Scaling a global content engine - learnings from producing 10,000 pieces of content
brightonSEO San Diego 2023
In this session, Skyla will dive into the world of global content scaling, sharing insight on how marketers can implement this into their own SEO and content strategies.
Drawing from her extensive experience overseeing the creation of 10,000 pieces of content across 9 different markets in 11 languages, she shares best practices and lessons learned from this process.
About this session
Grand Hall A, Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Fri 10 Nov, 2023 | 02:45 PM
