Content Formats & Production

Expert prompts + unified data + brand wisdom = the content dream team

brightonSEO San Diego 2025

In 2025, AI has rewritten the content playbook. Is your team playing by the old rules, or are you ready to win now?

To capture audience hearts and AI minds, and build long-lasting authority, your strategy must evolve.

The new playbook has three key ingredients: using AI to its full potential, grounding your strategy in real performance data (what actually drives results, not just clicks), and empowering your team to build better content, faster.

This includes mastering the art of prompt engineering to create expert-level content.

It’s time to shift from churning out generic content to actively proving your expertise, building trust, getting seen, and keeping your strategy fresh when constant change is the new norm. Get these right, and you've built your content dream team.

After this session, you’ll be able to:

Pinpoint the essentials – full-powered AI, complete data, and team-wide agility – needed to effectively win over both audiences and AI.

Grasp how building for customer intent is fundamental to evolving your strategy and building trust in the new world of AI search.

Feel ready to honestly assess your team's current approach and plan your next moves for future-proof authority.

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Maximizing short-form video - a new approach

brightonSEO San Diego 2025

This engaging and dynamic presentation explores the art and science of maximizing the impact of short-form video content.

Designed for individual influencers and small businesses aiming to create viral videos, it presents a unique approach to generating engaging content efficiently.

Drawing on extensive experience in producing, editing, and managing short-form videos, the session offers actionable strategies and innovative techniques to captivate audiences and achieve impactful results.

Attendees will leave equipped with the tools and insights needed to elevate their brand's presence in the fast-paced digital landscape.

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Leveraging guest podcasting to boost SEO & build your brand

brightonSEO San Diego 2025

In today’s digital landscape, guest podcasting is a powerful yet often overlooked strategy for boosting SEO, building authority, and expanding brand reach.

In this talk, Brandon Leibowitz will break down how businesses and individuals can use guest podcasting to drive organic traffic, improve search rankings, and position themselves as trusted experts in their industries.

He will share proven strategies for crafting compelling pitches, identifying the right podcasts, and optimizing appearances for maximum SEO benefits.

By the end of the session, attendees will gain a clear roadmap for incorporating guest podcasting into their marketing efforts.

Takeaways:
- How guest podcasting can supercharge an SEO strategy.
- A step-by-step process for finding and pitching to the right podcasts.
- Practical techniques to maximize SEO benefits, such as link building and content repurposing.
- Tips for converting podcast listeners into engaged customers and loyal followers.
- Brandon’s insights will help attendees leverage guest podcasting to grow their brand, enhance their authority, and make a meaningful impact online.

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