BrightonSEO

Join Bianca Anderson as she takes the stage to discuss creating an EEAT Playbook in this new era of search.

She'll be diving into the practical application of Google's official Search Quality Rater Guidelines, revealing actionable CTAs that can elevate your team's strategy.

The talk will also feature an engaging session that showcases real case studies, dissecting the key learnings they offer.

In today’s competitive digital landscape, grabbing customer attention is a challenging feat.

However, the real challenge lies in keeping that attention, especially when a flashy headline leads to content that doesn’t deliver, causing high bounce rates.

In this session, Misty will discuss strategies to create engaging, high-quality content that meets user expectations and enhances their online experience.

She’ll discuss best practices for balancing captivating headlines and optimized content with content that builds trust, supports the customer journey, and drives conversions.