In this talk, Raycheal Proctor will explore how brands can leverage intent and organic data to build stronger post-purchase relationships and drive long-term customer loyalty.
She’ll break down how to identify key intent signals, optimize engagement beyond the initial sale, and turn one-time buyers into lifelong advocates.
With real-world examples and actionable insights, attendees will walk away with a clear strategy for using data-driven decisions to keep customers coming back.
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 01:20 PM
In this talk, Celeste Gonzalez will introduce attendees to the concept of Search Experience Optimization (SXO).
Unlike traditional SEO, SXO focuses not only on visibility in search engines but also on optimizing user engagement and conversions once users land on your site.
Celeste will discuss strategies, show and tell real-life results and case studies, and share takeaways that attendees can implement today.
What attendees will learn:
- What Search Experience Optimization (SXO) is and how to bridge the gap between SEO and UX to create a seamless search and browsing experience.
- How to use data-driven insights from tools like Microsoft Clarity to identify user behavior trends and site performance bottlenecks.
- Practical steps to implement SXO strategies, including testing hypotheses and refining page layouts to meet user expectations.
- Case studies of successful SXO applications, such as boosting conversion rates and improving user behavior metrics
- Techniques for demonstrating the ROI of SXO to clients and teams.
Attendees will leave equipped with a framework for incorporating SXO into their optimization strategies.
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 01:20 PM
