BrightonSEO

In this talk Celeste will go over the basics of SEO testing, coming up with ideas for your SEO test, getting client buy-in, as well as monitoring and reporting the outcome. What attendees will learn:
- The different types of SEO testing
- How to come up with ideas that are worth testing
- How to get client buy-in for testing with a strong proposal based on data collection and analysis
- Ways to document results for easy analysis
- Where to go when you've finished the test (because your work is never done)

Testing can be done for every site, big or small. Learn what’s possible for your client and help make impactful changes that tie to their business goals.

In this presentation, Brad Wetherall, former Director of Operations for the Google Business Profile (f.k.a Google My Business) will talk about his firsthand experience leading the Google Business Profile team, highlighting the products evolution and future trajectory.

Brad will discuss the Google Business Profile's role in influencing the AI Overview and how this will shape the future of local search.

He will offer insights into how businesses can leverage these advancements to enhance their online visibility.