In this talk Celeste will go over the basics of SEO testing, coming up with ideas for your SEO test, getting client buy-in, as well as monitoring and reporting the outcome. What attendees will learn:
- The different types of SEO testing
- How to come up with ideas that are worth testing
- How to get client buy-in for testing with a strong proposal based on data collection and analysis
- Ways to document results for easy analysis
- Where to go when you've finished the test (because your work is never done)
Testing can be done for every site, big or small. Learn what’s possible for your client and help make impactful changes that tie to their business goals.
SEO testing framework: set up your SEO test for success
brightonSEO San Diego 2024
About this session
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 01:20 PM
Advanced BigQuery techniques: blending search console, GA4, and rank tracking data
brightonSEO San Diego 2024
In this talk, Derek will look at BigQuery schemas for the native Search Console BigQuery export, GA4, and schemas with rank tracking data.
He will show how to blend that data by joining across datasets, getting more insights than each dataset can provide individually.
Derek will also show how to take advantage of BigQuery materialized views, and other ways to make queries run fast and cost-efficiently.
About this session
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 01:20 PM
