Fabrice will explain how to take control of generative AI powered results and AI powered content, crawlers and stay ahead of the game.
What's new at Microsoft Bing?
brightonSEO San Diego 2024
About this session
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 09:15 AM
Do you want flying cars or clicks, leads, and sales?
brightonSEO San Diego 2024
Jovan will discuss probably obvious and seemingly overlooked optimizations that can drive performance yesterday, today, and maybe tomorrow.
About this session
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 09:15 AM
The relevance gap - why big brands are losing ground (and how you can win)
brightonSEO San Diego 2024
Big brands, once reliant on traditional marketing, are facing a growing relevance gap and underperforming on SERPs as a result.
While they've built strong mental associations with consumers, Google prioritizes online signals, favoring brands with a robust relevant digital footprint.
In this talk, VP of Global Organic Media, Paul Norris, will explore the parallels between brand recognition and category relevance and why, with the growing demands of the digital world, a focus on non-brand category relevance is essential for long-term organic growth.
About this session
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 09:15 AM
