In this talk, Lucas will share essential tips and best practices for improving WordPress security.
He will cover common vulnerabilities, practical solutions to safeguard your website, and tools to help prevent attacks.
Attendees will leave with actionable steps to strengthen their WordPress sites and protect their data from potential threats.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 09:15 AM
Enterprise companies often fall into the trap of building (or modifying) a single CMS to handle both their marketing and e-commerce product needs, only to see these systems fall short of expectations.
E-commerce pages thrive on simplicity, speed, and security for optimal conversions, while marketing pages demand a dynamic structure and deep content that supports SEO and SEM goals.
The "do it all" approach spreads resources thin and creates inefficiencies that hinder success. In this presentation, Wayland will reveal why separating marketing and e-commerce efforts is the key to achieving exceptional results—and how companies can implement a more effective strategy without massive investments.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 09:15 AM
Rudimentary structured data is no longer enough for AI-powered search. In this session, Martha van Berkel, CEO of Schema App, will delve into the strategic nature of Schema Markup, exploring how it enhances SEO performance, supports content strategy, and drives AI innovation.
We’ll examine the current state of structured data and where most organizations fall short.
Attendees will learn how advanced structured data practices, including entity linking, lay the foundation for a robust Content Knowledge Graph.
This data layer enhances entity SEO and search visibility while also enabling AI tools to accurately understand your brand and content.
Through real-world stories and metrics, we’ll demonstrate the measurable impact of structured data on SEO outcomes, content performance, and readiness for AI search.
If you're ready to take structured data from a checklist item to a strategic asset, this session will show you how.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 09:15 AM
SEO isn’t just about keywords and content, it starts at the server level.
In this session, we’ll explore how modern hosting infrastructure can make or break your search visibility, from Core Web Vitals to crawl efficiency. You’ll learn how server-side tactics like full-page caching, HTTP/2 and 3, PHP upgrades, and server level redirects improve both user experience and indexability.
We’ll also break down how IP Geolocation, CDN, origin proximity, and Early Hints impact rankings and trust signals, especially when search engines care more than ever about speed, stability, and safe browsing.
Along the way, we’ll highlight why flexible platforms like WordPress remain essential to SEO success, giving technical teams control while empowering marketers to publish.
You’ll leave with a deeper understanding of the hosting decisions that really matter for SEO, and how to turn server-side wins into clear value for clients and stakeholders.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 09:15 AM
