Google Analytics 4

Unleashing the BEAST that is GA4: A blueprint for search marketers

brightonSEO San Diego 2023

Whether you're a marketer, analyst, or business owner, this talk will equip you with the knowledge and tools to unlock the full potential of GA4, boost your ROI, and elevate your data-driven decision-making.

Don't miss out on this opportunity to supercharge your analytics and maximize your business performance.

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About this session

Grand Hall A, Manchester Grand Hyatt, 1 Market Place, San Diego

Thu 09 Nov, 2023 | 01:30 PM

GA4 myths & tips

brightonSEO San Diego 2023

In this session, Krista will walk you through some common GA4 myths or misconceptions and help you walk away with actionable tips on how to solve your most pressing reporting and analysis needs.

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About this session

Grand Hall A, Manchester Grand Hyatt, 1 Market Place, San Diego

Thu 09 Nov, 2023 | 01:30 PM

Feeding the Machine... Learning.

brightonSEO San Diego 2023

JR's talk will cover strategies for connecting large language models with data from disparate sources like GA4, Search Console, Persona and Jobs to be Done data to foster high-level understanding of your website, visitors, and industry.

He will cover things like:
- Taxonomies from 100s-of-thousands of keywords.
- Persona and JTBD assignment at scale
- Mining GA4 data for new personas
- Content generation at scale with novel ideas

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About this session

Grand Hall A, Manchester Grand Hyatt, 1 Market Place, San Diego

Thu 09 Nov, 2023 | 01:30 PM