Insight

Show me the money! Tracking the revenue impact of your location marketing

brightonSEO San Diego 2024

AI is flipping search on its head, budgets are getting tighter, and CEOs everywhere are shouting, “Show me the money!”

Today, Partho is here to help you juggle the chaos of AI, local SEO, and revenue attribution—and not just survive, but win.

Get ready for an honest, laugh-out-loud session on why tracking impressions won’t cut it anymore and how Location Performance Optimization (LPO) is the revenue game-changer your CMO will thank you for.

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Not another table: level up your looker studio dashboards

brightonSEO San Diego 2024

Let's face it: many dashboards are tables after tables, overwhelming us with data and not actually delivering any insights.

But when it comes time to improve your dashboards, do you experience the dashboard equivalent of writer's block?

In this session, Dana will walk you through ways to build better dashboards in Looker Studio, including tips on how to use custom fields and parameters.

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How to evaluate the value of a link

brightonSEO San Diego 2024

Determining the value of backlinks is a crucial skill for any SEO.

Metrics like DA or traffic are the most commonly heralded attributes for link quality, but should they be?

Join Amy for a hands on session detailing the steps to take to determine the value of a backlink from hard metrics to the on-page elements.

Learn to compare and balance authority and relevancy to truly understand the value of your backlink portfolio.

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