Local Marketing

Expert-backed tips to optimize your local business for AI search

brightonSEO San Diego 2025

AI is reshaping how consumers find and choose local businesses—and your multi-location brand needs to keep up.

Join Natali Assa, Field Enablement Manager at Uberall, as she walks you through the modern consumer journey and shares expert-backed, actionable tips to boost visibility, reputation, and engagement across every location.

Rooted in Uberall’s latest consumer research and insights from top local SEO pros, this session reveals what truly drives discovery and decision-making in today’s AI-powered search landscape.

Key Takeaways:
- Practical strategies to improve your brand’s local discoverability in AI-driven search results
- Insights into evolving consumer behaviors from Uberall’s latest research
- Expert tips to drive engagement and conversion across your locations

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Natali Assa

Uberall | Field Enablement Manager

"Click-and-Mortar" marketing - what does SEO really mean in a mixed operation environment?

brightonSEO San Diego 2025

In today’s hybrid business landscape, SEO isn’t just about ranking online—it’s about seamlessly connecting digital and physical experiences.

In this session, Campbell Whalen, Growth Marketing Manager at Art of Problem Solving, will break down the unique SEO challenges and opportunities for click-and-mortar businesses.

She’ll explore how local SEO, content strategy, and paid media intersect in a mixed-operation environment, sharing data-driven insights on optimizing both digital visibility and in-person engagement.

Whether you're driving foot traffic, online conversions, or both, this talk will help you rethink what SEO really means in a world where physical and digital storefronts must work together.

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Campbell Whalen

Art of Problem Solving | Growth Marketing Manager