Measurement

GA4 for Search Marketers

brightonSEO San Diego 2024

In this session, Brie covers her guide to utilizing GA4 for optimizing search marketing efforts.

We will highlight advanced features and practical applications in real-world scenarios.

Attendees will gain valuable insights into effectively tracking, analyzing, and leveraging search data to drive marketing strategies.

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Building SEO dashboards: a journey from beginner to advanced customization

brightonSEO San Diego 2024

Amin will guide attendees through the creation of SEO dashboards at various expertise levels, starting from basic Excel implementations, advancing to Looker Studio integration, and culminating in sophisticated, fully customized solutions using Python and APIs.

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AI meets analytics

brightonSEO San Diego 2024

Now more than ever, understanding your users and how they experience your website is hugely critical.

What is -and isn't- working for them?

How can you optimize your website to hit conversions?

In this talk, we'll dig into behavioral analytics and their AI-integrated future.

Learn how ChatGPT will change the way you think about analytics, and how to leverage it all to hit your goals

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