In this session, Brie covers her guide to utilizing GA4 for optimizing search marketing efforts.
We will highlight advanced features and practical applications in real-world scenarios.
Attendees will gain valuable insights into effectively tracking, analyzing, and leveraging search data to drive marketing strategies.
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 10:55 AM
Understanding how users engage with your website is fundamental to growth.
What aspects capture their interest?
What falls flat?
Uncovering these details is crucial to optimizing your site for the highest conversions.
In this talk, Manu will explore AI’s impact on behavioural analytics, showcasing how practical applications of AI can enhance user experience and drive strategic insights.
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 10:55 AM
In this talk, Derek will look at BigQuery schemas for the native Search Console BigQuery export, GA4, and schemas with rank tracking data.
He will show how to blend that data by joining across datasets, getting more insights than each dataset can provide individually.
Derek will also show how to take advantage of BigQuery materialized views, and other ways to make queries run fast and cost-efficiently.
brightonSEO Track 2, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 19 Nov, 2024 | 10:55 AM
