Measurement & reporting

Building data that grows with you

brightonSEO San Diego 2023

Obtaining the necessary data for making the right decisions in your SEO campaigns can be a time-consuming process.

In this talk, Sam will provide you with some of her best tips for saving time while still obtaining valid and useful data.

You will learn automation methods for gathering data and approaches for extracting insights more quickly.

Additionally, you will receive free Looker Studio templates to help you get started.

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Will it blend? Methods to level up your reporting using Looker Studio

brightonSEO San Diego 2023

You can use Looker Studio to present data from a single source... but why would you stop there?

Blending is one of the most useful features in Looker Studio, but it can feel a bit intimidating, especially when your data sets aren't quite speaking the same language.

In this talk, Dana will give you some of her most useful Looker Studio functions that make blending a breeze, plus example blends that you can start using right away to help you make better marketing decisions.

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Measure the whole SERP at any scale

brightonSEO San Diego 2023

The era of traditional rank tracking is over. Ray will speak about the value that can be derived from, instead, monitoring and measuring the entire SERP.

The shape of the modern SERP is evolving quickly. He will provide insights into both ""the how and the why"" of this critical data which can be leveraged not only by SEOs but also by Paid, Content, and Product teams.

There are numerous challenges involved in collecting accurate data at scale and even more challenges in turning this data into signals that are relevant for business teams.

Scale is not only about technical capture but also ensuring maximum impact and Ray will discuss how to ensure that both criteria are met.

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