Paid social & online advertising

Leveraging AI: future-forward tactics to elevate your Meta ads results

brightonSEO San Diego 2023

In this presentation, Akvile will share insights and strategies on how brands can utilize AI-driven tools and techniques to create more effective, engaging, and high-converting Meta Ads.

By leveraging cutting-edge algorithms, platform features, and data analysis, attendees will learn how to maximize their ad spend, compose captivating copy, and optimize the customer journey with data-driven decision-making.

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What's working in paid social right now (and what's not)

brightonSEO San Diego 2023

Many people are still using strategies from years ago and times have changed!

In this talk, Andrew will ensure you know what is actually working right now and what isn't.

He'll ensure you are up to date on what to launch to make the best of Meta ad campaigns.

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Marketing in a world without third party audiences

brightonSEO San Diego 2023

The most important part of digital advertising is mapping the right message to the right audience.

However in the privacy first web our ability to precisely target (never mind track) has become spotty at best.

Instead of giving into despair, attendees can attend this data backed and action item oriented session empowering them to:

1. Build personas oriented around the current rules of engagement in Google, Facebook, and Microsoft advertising.
2. Designing creative and account structures that can deliver value with and without first party audiences.
3. Strategies to build consent based audiences for first party wins.

This session is meant for in-house and agency marketers who need to reinvent their creative workflows in a privacy-first and cross-channel world.

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