BrightonSEO

In this session, Ryan will tackle the all-too-common challenge of presenting underwhelming SEO results while maintaining credibility and trust.

Expect a mix of humor, strategy, and real-world examples on how to frame bad data in a way that’s honest, constructive, and—dare I say—optimistic.

Many marketers are drowning in content metrics but starving for real insights.

While everyone obsesses over page views and session counts, the truly valuable signals are hiding in plain sight within GA4.

In this session, you'll learn to transform GA4 from a basic reporting tool into a strategic content intelligence system.

We'll move beyond surface-level metrics to build a three-level resonance framework: Attention (did they stay?), Engagement (did they consume?), and Action (did they convert?).

You'll discover how to:
Create custom GA4 metrics that reveal true content consumption patterns
Use traffic acquisition data as content intelligence to predict what your audience wants next
Build audience-triggered events to identify your highest-value content consumers
Leverage path analysis and LLMs to spot content opportunities your competitors are missing
Balance data-informed decisions with creative strategy using a proven content matrix