In this talk, Ahmed dives into strategies for enhancing how search engines crawl and discover content on local business websites.
He emphasizes the power of internal linking to improve site navigation and elevate page rankings.
Ahmed will share practical methods to optimize website structure to achieve business goals.
His goal is to empower attendees with actionable steps to strengthen their sites' visibility and performance.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 01:20 PM
Here’s the harsh truth: There is no universal AI search optimization strategy.
Why? Because different large language models (LLMs) — like Google AI Overviews, ChatGPT, and Perplexity — are trained on different data, use different methodologies, and generate results in different ways.
If you’re treating them all the same, you’re leaving visibility (and results) on the table.
In this session, we’ll break down:
• How major AI models differ in training data, ranking factors, and content retrieval.
• How to tailor your content to increase the chances of being cited, summarized, and surfaced across different AI-driven platforms.
• Actionable GEO (generative engine optimization) strategies for Google, OpenAI, and emerging AI engines.
• What brands and marketers need to do now to avoid becoming irrelevant in an AI-first search landscape.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 01:20 PM
Traditional silos between PR, SEO, and content are limiting discoverability.
This session unpacks a brand-led approach to search strategy, one that unifies digital PR, social-search discovery and technical foundations around a singular vision of a brand's visibility.
Using real-world examples and insights from deviation's Search Everywhere™ approach, Ashley will explore how brands can build authority across platforms, from Google to TikTok to Reddit to AI/LLM, by aligning narrative, data, and distribution.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Tue 23 Sep, 2025 | 01:20 PM
