Search innovation

The future of visual search: integrating AI for a competitive edge

brightonSEO San Diego 2024

In this talk, Dave will explore the transformative potential of AI in visual search, highlighting how this technology is revolutionizing the way users interact with digital content and make purchasing decisions.

He will delve into the advancements in AI-powered visual search engines which offer faster and more accurate search results by recognizing and categorizing images, thereby enhancing product discovery and customer engagement.

Additionally, Dave will discuss the future potential of visual search with augmented reality, enabling users to visualize products in real-world settings, and the potential for these technologies to provide a competitive edge in various industries such as e-commerce, fashion, and real estate.

Attendees will gain insights into how businesses can leverage these innovations to drive growth, improve user experience, and stay ahead in the digital marketplace​.

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Wikipedia & SEO - What you need to know in 2024

brightonSEO San Diego 2024

Wikipedia is the world's largest encyclopedia, and is pulled into search results, AI answers and voice answers on all search engines. In this presentation, we'll discuss how to use Wikipedia to improve your website's search engine ranking and visibility.

We'll cover the following topics:

- How Wikipedia works and how it's ranked by search engines
- How to find and use relevant Wikipedia articles to link to your website
- What you need to make successful Wikipedia changes
- Why Wikipedians don't like marketers and how not to get on their bad side.

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Say my name, say my name: SEO for brand recognition in LLMs

brightonSEO San Diego 2024

Does ChatGPT even know who you are?

What does your brand look like in generative search?

Is there anything that you can do about it?

Crystal Carter answers these questions and more in this look at you optimize for generative search tools for today and the future.

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