What makes up those billions of searches Google gets each day?
And what happens after a search?
Are AI tools replacing Google or creating a new category?
Who sends traffic on the web?
And who hoards it for themselves?
In this wide-ranging talk, Rand Fishkin of SparkToro will use data to present answers to these, and other infuriatingly hidden questions, then present a cogent theory for how marketing on the web can adapt to this emerging reality.
