Kazushi's presentation will introduce the "Search Interaction Models," a SEO framework he developed after leaving Google.
The framework is designed to optimise websites for both search engines and user experiences.
It breaks down the SEO process into the Search Engine Model (Discover, Crawl, Index, Rank) and the Search Experience Model (Query, Click, Land, Surf).
This comprehensive approach allows for the identification of obstacles, prioritisation of strategies, and selection of key performance indicators, ultimately enhancing both search visibility and user engagement.
Attendees will gain practical insights into applying this structured, data-driven methodology to their SEO efforts.
