BrightonSEO

In this talk, Frank will outline the benefits of shooting video and turning its transcript into blog content vs. writing blogs.

He will also get into what this process looks like, as well as who this approach is right for (and not right for).

Video is eating the world. In B2B, it’s the language your audience speaks. It’s how they discover, decide, and share.

But while video is everywhere, effective video is rare.

In this session, Purna Virji unpacks LinkedIn’s machine learning analysis of over 13,000 B2B video ads and 500,000+ video frames to reveal what actually drives performance.

From creative choices to cultural cues, you’ll learn how to move beyond assumptions and build video that earns attention, builds trust, and drives action.

Whether you’re a brand, creator, or agency, this talk will help you rethink your video strategy with fresh data, sharp insights, and practical frameworks you can apply immediately.

Key takeaways include:
- Why traditional B2B video is underperforming—and what’s replacing it
- The creative themes that consistently drive engagement, trust, and conversion on LinkedIn
- How to use cultural coding, expert storytelling, and human emotion to make your videos resonate
- What the data says about format, pacing, tone, and structure—and how to apply it
- How to align video strategy with funnel stage to maximize ROI