Video Content

Stop writing content. Start shooting It instead

brightonSEO San Diego 2025

In this talk, Frank will outline the benefits of shooting video and turning its transcript into blog content vs. writing blogs.

He will also get into what this process looks like, as well as who this approach is right for (and not right for).

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Repurposing SEO content into video to boost engagement

brightonSEO San Diego 2025

Rosy will cover how to take long form written content and turn it into compelling video content.

She will go over how to select which content to use and how to enhance reach and engagement on social media.

Which in turn will also help the original content’s SEO performance.

Creating a dynamic, multi-format experience that appeals to different user preferences, amplifies the message across platforms, and drives more traffic back to your site.

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The art & science of video: data-driven secrets to video that performs

brightonSEO San Diego 2025

Video is eating the world. In B2B, it’s the language your audience speaks. It’s how they discover, decide, and share.

But while video is everywhere, effective video is rare.

In this session, Purna Virji unpacks LinkedIn’s machine learning analysis of over 13,000 B2B video ads and 500,000+ video frames to reveal what actually drives performance.

From creative choices to cultural cues, you’ll learn how to move beyond assumptions and build video that earns attention, builds trust, and drives action.

Whether you’re a brand, creator, or agency, this talk will help you rethink your video strategy with fresh data, sharp insights, and practical frameworks you can apply immediately.

Key takeaways include:
- Why traditional B2B video is underperforming—and what’s replacing it
- The creative themes that consistently drive engagement, trust, and conversion on LinkedIn
- How to use cultural coding, expert storytelling, and human emotion to make your videos resonate
- What the data says about format, pacing, tone, and structure—and how to apply it
- How to align video strategy with funnel stage to maximize ROI

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