BrightonSEO

Few things in SEO World have caused as much confusion and time wasted as Core Web Vitals.

Intended to be a set of metrics to measure how well a page loads and to spot UX problems, SEOs have for years chased the individual elements as potential ranking factors and SERP difference-makers.

In this session, Matthew will draw from years of working on Core Web Vitals to present data on what really counts for SEO rankings, which Core Web Vitals elements are worth investigating, and how to interpret data and present to clients or internal stakeholders.

You and your developers could potentially leave the session with hours of work saved.

AI bots like ChatGPT, Claude, and Perplexity are now crawling the web to feed their models - but how do they actually behave?

Do they follow crawl budgets like Googlebot? What makes them visit some pages and ignore others?

In this talk, Serge Bezborodov shares insights from analyzing billions of log lines across real websites.

You'll see what AI bots really crawl, how often, and why.

This is one of the first large-scale studies showing how these new bots behave in the wild—and what it means for your website and content.