How to Turn Unasked Questions into Structured Content That Survives Synthesis and Drives Citations.
AI Overviews, silent citations, zero-click SERPs, new models, Agentic AI — search has changed, and most brands aren’t ready. In this fast-moving session, Citation Labs Founder & CEO Garrett French introduces a new framework for content creation and visibility engineering in an AI-dominated landscape.
You’ll learn how to identify Friction-inducing Latent Unasked Questions (FLUQs) — the critical but invisible questions your audience doesn’t even know to ask — and how to structure your answers so they’re reused and cited by AI systems like ChatGPT, Perplexity, and Google’s AI Overviews.
We’ll walk through seven actionable steps that turn hidden friction into high-leverage visibility, from scanning for unseen blockers to formatting insights as “EchoBlocks” built to survive synthesis.
You’ll leave with a DIY protocol to test these methods immediately on your own content.
If you’re wondering how to stay visible, cited, and trusted when no one ever clicks — this talk is your roadmap.
