BrightonSEO

As Google shifts toward AI Overviews and zero-click search results, traditional SEO tactics are no longer enough. Clicks are disappearing—but brand visibility doesn’t have to. In this session, we’ll unpack how brands can stay discoverable, trusted, and top-of-mind even when users don’t click through.

You’ll learn how to optimize for Google's AI Overview, track brand mentions across LLMs like ChatGPT and Gemini, and shift your SEO strategy from ranking for clicks to owning AI-powered surfaces. Whether you're a CMO or a performance marketer, this session will equip you with the tools to survive—and thrive—in the zero-click era.