BrightonSEO

As AI and automation continue to reshape the SEO landscape, I still see technical SEO as one of the most valuable areas to invest in. In this talk, I’ll share why I believe it’s not just relevant but often underused, especially when it comes to the tools many of us already rely on.

I’ll walk through how I use platforms like Google Analytics and Cloudflare to uncover technical issues that go beyond standard audits. I’ll also cover how structured data and Schema markup can support visibility in AI-driven search experiences, and how to implement it in a way that aligns with both search intent and site performance.