Might companies who put brand and beliefs over SEO be more likely to show up in AI search, when they got destroyed in traditional search?
In this presentation we will look at tactics that work today, and worked in the past that won't work in the future.
Then we'll dissect how to determine the financial impact and how to present that to executives.
You can't just present threats, you also have to present opportunities, so we'll show you the stuff we're doing to our own site to prepare us for the future.
