A past Semrush study revealed that only 45% of users click on organic search, but what is the picture like as we move towards the end of 2024?
As organic real estate becomes a rare commodity, this session looks at the driving factors, including new SERP features such as AI Overviews.
In addition, we will look at the influence of LLMs like ChatGPT and using data-driven examples examine if they really pose a threat to traditional search engines.
Ultimately, this session aims to offer clear strategies on how brands can optimize their online presence in this ever-evolving Search landscape.
