AI: The double-edged sword – seizing opportunities and battling the dark side in marketing and SEO

brightonSEO San Diego 2023

The AI revolution is transforming the landscape of search engines, marketing, and SEO, offering unprecedented opportunities for those who can skillfully harness its potential.

However, the proliferation of AI also introduces significant risks, particularly for those not well-versed in this technology or who fail to utilize the appropriate models for specific tasks.

AI dangers stem not only from bad actors exploiting this technology but also from the unintended consequences of improper implementation.

In this talk, Britney will delve into the dynamic world of AI, sharing her unique insights and expertise on machine learning while highlighting the importance of knowledge and discernment in navigating both the opportunities and challenges that AI presents.

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