Launched in 2016, Apple Search Ads is still an "underdog platform" so advertisers still have a huge chance to be competitive.
With an approximate iOS market share of 62.13% in the US, there is massive opportunity for growth on this platform.
Anya will go through the current state of Apple Search Ads, talking about strengths and limitations.
She'll also present case studies on targeting options, campaign strategy, and results to expect from this platform.
Additionally, she will discuss what we can expect for the future of Apple Search Ads.