Audience-first differentiation: paid search messaging that matters to your market

Search & Social Advertising Show

In the competitive world of paid search advertising, it's a challenge to stand out.

Ads face tight character constraints and often blend into a sea of similar offerings.

Responsive Search Ads (RSAs) exponentially complicate control over messaging.

In this session, Amy will teach you how to make your paid search ads not just different, but distinctly effective.

You'll learn how to get clear on your target audience (even if nobody gave you a brief), and how to affirm their specific needs and desires within all the constraints of a Google text ad.

You'll walk away with the exact process to take your ads from generic to magnetic.

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