BrightonSEO

During Sarah's presentation, she will delve into the reasons why businesses often seek projections and emphasize the importance of understanding these motivations.

Sarah will shed light on the challenges associated with projecting vanity and top-line metrics and explain why these metrics can be challenging to predict.

Attendees can expect to gain valuable knowledge about practical techniques for initiating and adjusting projections based on campaign selection and analysis.

Sarah will also address the common occurrence of discrepancies between projected and actual results, highlighting the various factors that can influence this misalignment.

After attending this presentation attendees should have a deeper understanding of the intricacies involved in PPC projections and should feel empowered with the necessary tools to effectively project campaign metrics and KPIs.