Digital PR has changed - again.
Gone are the days when success was measured solely by backlinks. In today’s landscape, where AI and machine learning are reshaping how content is discovered and evaluated, Digital PR has become a critical strategy in driving brand authority, trust, and discoverability.
This session explores how modern Digital PR strategies do far more than boost SEO, they help brands shape the signals that influence both human and machine-driven journeys. From earning high-authority media placements to strengthening your brand’s footprint across search, social platforms, and forums like Reddit, Digital PR is now central to how brands are surfaced in AI-generated content and trusted search results.
The talk will cover:
- How high-quality media coverage and brand storytelling reinforce E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) across your site and beyond
- How to create campaigns that build the right signals for search engines, social platforms, and large language models
- How Digital PR influences the knowledge graph and entity recognition in both traditional and AI-driven search
- Real-world examples of campaigns that delivered measurable impact - from improved rankings to increased brand visibility in AI-generated answers.
