SEO isn’t just about keywords and content, it starts at the server level.
In this session, we’ll explore how modern hosting infrastructure can make or break your search visibility, from Core Web Vitals to crawl efficiency. You’ll learn how server-side tactics like full-page caching, HTTP/2 and 3, PHP upgrades, and server level redirects improve both user experience and indexability.
We’ll also break down how IP Geolocation, CDN, origin proximity, and Early Hints impact rankings and trust signals, especially when search engines care more than ever about speed, stability, and safe browsing.
Along the way, we’ll highlight why flexible platforms like WordPress remain essential to SEO success, giving technical teams control while empowering marketers to publish.
You’ll leave with a deeper understanding of the hosting decisions that really matter for SEO, and how to turn server-side wins into clear value for clients and stakeholders.
