Choose short men (and tall women): making different decisions in marketing

brightonSEO San Diego 2024

Research from online dating sites shows that in the United States, heterosexual women overwhelmingly prefer the tallest 11.5% of men (those over 6ft).

Not only does this dramatically limit optionality, it reduces this group's ability to get other desirable traits in their partners.

In this presentation, Rand will use online dating research as an analogy for similarly limiting decisions marketers make in their own quests for success.

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