Content marketing strategies for b2b SaaS success

brightonSEO San Diego 2025

In this talk, Cari will discuss the steps taken to bring a B2B SaaS platform out of an organic traffic plateau through a strategic SEO and content marketing approach.

By optimizing on-page elements, strengthening internal linking, creating targeted blog content, and executing a backlink campaign, Fidelitas helped the platform achieve a 9% increase in keyword rankings and a 25% year-over-year growth in organic traffic.

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